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US home decor brand lifted revenue +410% with a retention-led playbook.
A US home decor DTC brand had healthy acquisition but low repeat purchase. We rebuilt the post-purchase experience and aligned paid with retention.
+410%
Revenue Growth
+65%
Repeat Buyers
8 Months
Period
34%
Email Revenue
The challenge
Strong top-of-funnel performance but most customers bought once. The brand had no segmentation, weak email program and no win-back logic.
Our approach
- 01
Designed an 8-flow lifecycle program in Klaviyo.
- 02
Built RFM-based segmentation for repeat and VIP buyers.
- 03
Launched bundles and collections to lift AOV and repeat rate.
- 04
Aligned paid creative with post-purchase journey.
The outcome
Revenue grew 410% over eight months. Repeat buyers grew 65% and email became 34% of total revenue.