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Beauty · GCC Cosmetics Label
GCC cosmetics label cut CAC −40% while growing revenue +250%.
A premium GCC cosmetics brand wanted to scale across UAE, KSA and Qatar without inflating customer acquisition cost. We engineered a regional growth engine.
+250%
Revenue Growth
−40%
CAC
4 Months
Period
UAE, KSA, QA
Markets
The challenge
Rising CAC, fragmented creative across Arabic and English audiences, and limited measurement of cross-channel performance.
Our approach
- 01
Built bilingual creative system tailored to GCC audiences.
- 02
Restructured Meta and TikTok campaigns by region and intent.
- 03
Introduced influencer-led performance creative.
- 04
Launched WhatsApp and SMS lifecycle flows for retention.
The outcome
Revenue grew 250% in four months while CAC dropped 40%, with TikTok becoming the brand's most efficient acquisition channel in the region.